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Glaxosmithkline in China (Parts A, B, & C)

Four GlaxoSmithKline employees were accused of bribing Chinese health care workers to prescribe the company’s drugs. The accusations brought to light the questionable incentive structures of the Chinese health care system and the pressure on…

Rana Plaza: Workplace Safety in Bangladesh (Parts A, B & C)

On April 24, 2013 the Rana Plaza factory building collapsed in Dhaka, the capital of Bangladesh. Over 1,100 people were killed in the worst industrial accident since the Union Carbide plant gas leak in Bhopal, India. Most of the victims worked for…

Dumb Ways to Die: Advertising Train Safety (Parts A, B & C)

The case series focuses on Melbourne Trains’ viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media…

Access Health CT: Marketing Affordable Care (Parts A & B)

At the close of open-enrollment in March of 2014, Kevin Counihan, CEO of Access Health CT, Connecticut’s state health insurance exchange, stops to consider the success it has experienced so far and think about how to ensure its long-term…

23Andme: Genetic Testing for Consumers (Parts A, B, & C)

On November 22, 2013, the direct-to-consumer genetic testing provider, 23andMe, received a letter from the U.S. Food and Drug Administration (FDA) ordering the company to halt the sale and promotion of its genetic testing kit. The FDA stated that the…

Pfizer Astrazeneca: Marketing an Acquisition (Parts A & B)

In 2014, Pfizer proposed a friendly acquisition of AstraZeneca, but the AstraZeneca board resisted over price and strategy concerns. Was this good for pharmaceutical consumers? Pfizer, like pharmaceutical companies in general, faced difficulties in…

WHO Negotiations on Financing Health Technologies

This case simulation helps students experience first-hand the challenges of multilateral negotiations in global health policy. In World Health Organization Negotiations on Developing and Financing Health Technologies students participate in negotiations…

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