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Philips Healthcare: Marketing the HealthSuite Digital Platform

In June 2014, leading healthcare and consumer technology company, Royal Philips (“Philips”), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong…

Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste

In October 2013, Colgate-Palmolive Company, the world’s leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of…

Mérieux NutriSciences: Marketing Food Safety Testing

The president of the North America unit of NutriSciences, the $450 million (annual revenue) subsidiary of the French company Biomérieux, is considering how best to persuade an American chicken producer named Gallus to outsource its in-house food safety…

Envision Healthcare and Out-of-Network Billing

The Envision Healthcare (EVHC) case examines the operations of one of EVHC’s divisions, EmCare, a national physician services outsourcing company. The case describes EmCare’s controversial use of out-of-network billing for a significant share…

Innovation at Insigne Health

Insigne Health is a for-profit, integrated health insurer/health care provider whose leadership believes that by shifting members’ focus from “sickness” to “well-being” it could increase the overall health of its insured…

Gina McCarthy and the Making of the Clean Power Plan

As administrator for the U.S. Environmental Protection Agency (2013-2017), Gina McCarthy faced a daunting challenge: to write a technically airtight and legally defensible regulation, the Clean Power Plan, to reduce carbon pollution from existing power…

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