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Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste

In October 2013, Colgate-Palmolive Company, the world’s leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of…

Mérieux NutriSciences: Marketing Food Safety Testing

The president of the North America unit of NutriSciences, the $450 million (annual revenue) subsidiary of the French company Biomérieux, is considering how best to persuade an American chicken producer named Gallus to outsource its in-house food safety…

Envision Healthcare and Out-of-Network Billing

The Envision Healthcare (EVHC) case examines the operations of one of EVHC’s divisions, EmCare, a national physician services outsourcing company. The case describes EmCare’s controversial use of out-of-network billing for a significant share…

Innovation at Insigne Health

Insigne Health is a for-profit, integrated health insurer/health care provider whose leadership believes that by shifting members’ focus from “sickness” to “well-being” it could increase the overall health of its insured…

Gina McCarthy and the Making of the Clean Power Plan

As administrator for the U.S. Environmental Protection Agency (2013-2017), Gina McCarthy faced a daunting challenge: to write a technically airtight and legally defensible regulation, the Clean Power Plan, to reduce carbon pollution from existing power…

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