Skip to main content

Archive

E-Cigarettes: Marketing Versus Public Health

Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes,…

Demarketing Soda in New York City

In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg’s proposed ban was one of many attempts to combat…

Access Health CT: Marketing Affordable Care (Parts A & B)

At the close of open-enrollment in March of 2014, Kevin Counihan, CEO of Access Health CT, Connecticut’s state health insurance exchange, stops to consider the success it has experienced so far and think about how to ensure its long-term…

23Andme: Genetic Testing for Consumers (Parts A, B, & C)

On November 22, 2013, the direct-to-consumer genetic testing provider, 23andMe, received a letter from the U.S. Food and Drug Administration (FDA) ordering the company to halt the sale and promotion of its genetic testing kit. The FDA stated that the…

Pfizer Astrazeneca: Marketing an Acquisition (Parts A & B)

In 2014, Pfizer proposed a friendly acquisition of AstraZeneca, but the AstraZeneca board resisted over price and strategy concerns. Was this good for pharmaceutical consumers? Pfizer, like pharmaceutical companies in general, faced difficulties in…

Mental Health and the American Workplace

Mental illness has been described as an epidemic affecting nearly a quarter of all Americans in their lifetimes, often during their most productive working years. Managers who can design organizations that maximize mental health can minimize these risks…

Cases on Ebola Response

A free collection of cases about Ebola, including “Everybody’s Business”: Mobilizing Citizens During Liberia’s Ebola Outbreak, 2014–2015 All Hands on Deck: The US Response to West Africa’s Ebola Crisis, 2014-2015 Chasing an Epidemic: Coordinating…

Flint, Michigan: Lethal Water

This case summarizes the toxic water crisis in Flint, Michigan between 2011 and the end of 2016, which followed the decision to switch the city’s public water supply from Lake Huron to the more corrosive Flint River. It outlines the factors that led to…

Filter Cases

Author affiliation
Geographic focus
Case keywords
Case availability & pricing
Case discipline/subject
Health condition
Diversity and identity
Supplemental teaching material