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Evidence and Echoes: Facing the Origin of the COVID-19 Pandemic

This case covers the controversy over the origin of the COVID-19 virus, a highly toxic debate that lasted over half a decade. In early 2020, there was substantial scientific uncertainty about whether the virus originated in the wild or had been manmade…

Monitoring and Evaluation for the Novartis Access Initiative

This case is located within the multinational pharmaceutical company Novartis, as key managers decide what kind of monitoring and evaluation to implement for one of its social business programs, Novartis Access. This new program will expand the company’s…

To Vaccinate or Not to Vaccinate: The Story of Hamilton, Columbia

How does one learn to become an effective advocate on public health issues?  “To Vaccinate or Not to Vaccinate: The Story of Hamilton, Columbia” introduces the reader to the fictional US state of Columbia and its legislature’s dilemma over whether to…

Royal Caribbean Cruises, Ltd.: Safety, Environment and Health

In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company’s chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to…

Johnson & Johnson: The Promotion of Wellness

To create the world’s healthiest workforce, diversified health care giant Johnson & Johnson (J&J) mandated participation in its “Culture of Health” program globally, customized by location, culture, and specific health needs to…

Fresno's Social Impact Bond for Asthma

In 2014, Social Impact Bonds (SIBs) were quickly gaining popularity as an investment vehicle which joined together private investors and nonprofits to tackle social issues. Although numerous SIB projects and proposals had cropped up across the U.S.…

Cases on Ebola Response

A free collection of cases about Ebola, including “Everybody’s Business”: Mobilizing Citizens During Liberia’s Ebola Outbreak, 2014–2015 All Hands on Deck: The US Response to West Africa’s Ebola Crisis, 2014-2015 Chasing an Epidemic: Coordinating…

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