Skip to main content

Archive

Glaxosmithkline in China (Parts A, B, & C)

Four GlaxoSmithKline employees were accused of bribing Chinese health care workers to prescribe the company’s drugs. The accusations brought to light the questionable incentive structures of the Chinese health care system and the pressure on…

Vaxess Technologies, Inc

In February 2014, Michael Schrader, chief executive of Vaxess Technologies, Inc., was assessing the startup health care company’s 2014 marketing plan. On December 31st, 2013, Vaxess had obtained an exclusive license to a series of patents for a…

Rana Plaza: Workplace Safety in Bangladesh (Parts A, B & C)

On April 24, 2013 the Rana Plaza factory building collapsed in Dhaka, the capital of Bangladesh. Over 1,100 people were killed in the worst industrial accident since the Union Carbide plant gas leak in Bhopal, India. Most of the victims worked for…

Marketing Marijuana in Colorado

Colorado’s 2014 legalization of marijuana for adult recreational (not just medical) use created a new market that entrepreneurs rushed to enter, channeled by regulations that aimed to minimize marijuana’s access to minors while not stifling…

Fresno's Social Impact Bond for Asthma

In 2014, Social Impact Bonds (SIBs) were quickly gaining popularity as an investment vehicle which joined together private investors and nonprofits to tackle social issues. Although numerous SIB projects and proposals had cropped up across the U.S.…

E-Cigarettes: Marketing Versus Public Health

Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes,…

Demarketing Soda in New York City

In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg’s proposed ban was one of many attempts to combat…

Access Health CT: Marketing Affordable Care (Parts A & B)

At the close of open-enrollment in March of 2014, Kevin Counihan, CEO of Access Health CT, Connecticut’s state health insurance exchange, stops to consider the success it has experienced so far and think about how to ensure its long-term…

Mental Health and the American Workplace

Mental illness has been described as an epidemic affecting nearly a quarter of all Americans in their lifetimes, often during their most productive working years. Managers who can design organizations that maximize mental health can minimize these risks…

Filter Cases

Author affiliation
Geographic focus
Case keywords
Case availability & pricing
Case discipline/subject
Health condition
Diversity and identity
Supplemental teaching material