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Bank4’s New CHRO Confronts Health Care Costs

This case explores the challenges facing a new Chief Human Resources Officer as she evaluates health insurance benefits at a financial services company with 100,000 employees. Bank4 faces increasing costs while its employees see rising out-of-pocket…

Monitoring and Evaluation for the Novartis Access Initiative

This case is located within the multinational pharmaceutical company Novartis, as key managers decide what kind of monitoring and evaluation to implement for one of its social business programs, Novartis Access. This new program will expand the company’s…

Glaxosmithkline in China (Parts A, B, & C)

Four GlaxoSmithKline employees were accused of bribing Chinese health care workers to prescribe the company’s drugs. The accusations brought to light the questionable incentive structures of the Chinese health care system and the pressure on…

Pfizer Astrazeneca: Marketing an Acquisition (Parts A & B)

In 2014, Pfizer proposed a friendly acquisition of AstraZeneca, but the AstraZeneca board resisted over price and strategy concerns. Was this good for pharmaceutical consumers? Pfizer, like pharmaceutical companies in general, faced difficulties in…

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