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Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste

In October 2013, Colgate-Palmolive Company, the world’s leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of…

Mérieux NutriSciences: Marketing Food Safety Testing

The president of the North America unit of NutriSciences, the $450 million (annual revenue) subsidiary of the French company Biomérieux, is considering how best to persuade an American chicken producer named Gallus to outsource its in-house food safety…

Tackling Inequity in Cancer Care in Rural America

In August of 2020, after a day treating patients, John McAdams, MD, gets ready to meet with a young couple from the community. He is excited to share the latest progress on his institution’s Cancer Treatment and Control Center, which is set to open in 3…

Envision Healthcare and Out-of-Network Billing

The Envision Healthcare (EVHC) case examines the operations of one of EVHC’s divisions, EmCare, a national physician services outsourcing company. The case describes EmCare’s controversial use of out-of-network billing for a significant share…

Innovation at Insigne Health

Insigne Health is a for-profit, integrated health insurer/health care provider whose leadership believes that by shifting members’ focus from “sickness” to “well-being” it could increase the overall health of its insured…

Vicodin as a Treatment for Structural Violence

Elizabeth, a middle-aged African American woman living in Minnesota, develops chest pain and eventually presents to a local emergency room, where she is diagnosed with stress-related pain and given Vicodin. Members of a non-profit wellness center where…

The Coalition to Stop Maternal Mortality: Uganda

In 2011 in response to two high profile cases of maternal death during labor and delivery, Ugandan citizens mobilized to prevent maternal mortality by improving the delivery of healthcare services in public hospitals. The Coalition to Stop Maternal…

Resident Doctors on Strike in Haiti's Public Hospitals

In 2016, resident physicians organized a strike at the State University Hospital of Haiti (HUEH) in the capital of Port-au-Prince that eventually spread to at least ten other public hospitals in the country, effectively paralyzing the health care system…

SALUDos: Healthcare for Migrant Seasonal Farm Workers

The SALUDos program began in 2008 as a response to an influx of migrant seasonal farm workers (MSFWs) at a mobile medical unit serving homeless persons in Santa Clara County in Northern California. The program offered patients free and low-cost primary…

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