Abstract:

In 2007, Dr. Mark Horton took over as the head of the new California Department of Public Health (CDPH), at time when the governor, Arnold Schwarzenegger, had already identified obesity as a prevention priority in his health care reform proposal. However, it was not immediately clear how the CDPH should prioritize the spending on obesity prevention, nor how it should measure and evaluate the success of its interventions. A wide range of possibilities were on the table, accompanied by strong advocates on each side.

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