Dumb Ways to Die: Advertising Train Safety (Parts A, B & C)

Citation:

Quelch, J.A., 2014. Dumb Ways to Die: Advertising Train Safety (Parts A, B & C), Harvard Business Publishing.

Abstract:

The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation.

Available from Harvard Business Publishing

Last updated on 09/27/2021

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Dumb Ways to Die: Advertising Train Safety (Parts A, B & C)

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