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Philips Healthcare: Marketing the HealthSuite Digital Platform

In June 2014, leading healthcare and consumer technology company, Royal Philips (“Philips”), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong…

Carolinas HealthCare System: Consumer Analytics

In 2014, Dr. Michael Dulin, chief clinical officer for analytics and outcomes research and head of the Dickson Advanced Analytics (DA2) group at Carolinas HealthCare System (CHS), successfully unified all analytics talent and resources into one group…

Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste

In October 2013, Colgate-Palmolive Company, the world’s leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of…

Mérieux NutriSciences: Marketing Food Safety Testing

The president of the North America unit of NutriSciences, the $450 million (annual revenue) subsidiary of the French company Biomérieux, is considering how best to persuade an American chicken producer named Gallus to outsource its in-house food safety…

Writing a "Teaching" Case Study

An overview of the case planning and writing process, by experienced case-writer and CBTL workshop leader Kirsten Lundberg.

The Art of Discussion Leading: A Class with Chris Christensen

Watch Professor C. Roland “Chris” Christensen lead a discussion as the group analyzes a teaching case centering on how much help and instructor should provide a student. Christensen’s own mastery of discussion leading provides a…

The Act of Teaching, Part 2: Physical and Vocal Exercises

Nationally-recognized theatre educator Nancy Houfek leads teachers through 15 minutes of exercises specifically designed to prepare them for the physical challenges of the classroom, beginning with “Waking Up the Body,” and moving to vocal…

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