Mérieux NutriSciences: Marketing Food Safety Testing
Citation:
John Quelch, Margaret Rodriguez. 2015. Mérieux NutriSciences: Marketing Food Safety Testing. Harvard Business Publishing.Abstract:
The president of the North America unit of NutriSciences, the $450 million (annual revenue) subsidiary of the French company Biomérieux, is considering how best to persuade an American chicken producer named Gallus to outsource its in-house food safety testing requirements to NutriSciences.