Access Health CT: Marketing Affordable Care (Parts A & B)

Citation:

Quelch, J.A. & Norris, M., 2014. Access Health CT: Marketing Affordable Care (Parts A & B), Harvard Business Publishing.

Abstract:

At the close of open-enrollment in March of 2014, Kevin Counihan, CEO of Access Health CT, Connecticut's state health insurance exchange, stops to consider the success it has experienced so far and think about how to ensure its long-term sustainability.

Available from Harvard Business Publishing

Last updated on 04/03/2019

harvardchan_logo.png

Harvard T.H. Chan School of Public Health Case-Based Teaching & Learning Initiative

Teaching cases & active learning resources for public health education

Access Health CT: Marketing Affordable Care (Parts A & B)

Citation:

Abstract:

Using our case library

Access to cases

Access to teaching notes

Using the Harvard Business Publishing site

Filter cases

Case format

Case availability & pricing

Case discipline/subject

Geographic focus

Case keywords

Supplemental teaching material

Author affiliation

Health condition

Filter resources

Resource format

Resource topic

Author

footer_logo_harvardchan_logo_hrz_tagline_rgb_large.png