Access Health CT: Marketing Affordable Care (Parts A & B)

Citation:

John Quelch, Michael Norris. 2014. Access Health CT: Marketing Affordable Care (Parts A & B). Harvard Business Publishing.

Abstract:

At the close of open-enrollment in March of 2014, Kevin Counihan, CEO of Access Health CT, Connecticut’s state health insurance exchange, stops to consider the success it has experienced so far and think about how to ensure its long-term sustainability.

Available from Harvard Business Publishing

Teaching note: Available